ADV 318J Lecture Notes - Lecture 4: Country Time, Us Open (Tennis), American Advertising Federation
Document Summary
Agency review process legal department that looks at ads to make sure they follow the law internal approval cycle to make sure that what an ad agency says about the firm"s product is informed and accurate. Carefully spell out to consumers the full details of a particular offer. Lease a jeep cherokee for a month* if there is an asterisk, look at the details according to it for the disclaimer. Self-policing - competitive rivalry among companies leads to battles with advertising. Occurs when one advertiser tries to make trouble for competitors. Competitive rivalry leads to battles with advertising. The audi ad: congratulating bmw for an award then saying from the winner of ___ . Responsibility taste and decency (free of offensive statements, good taste for public decency) Bait advertising (ads shall offer only merch or services which are readily available for purchase at the advertised price) American association of advertising agencies (four as)