ADV 318J Lecture Notes - Lecture 1: Master Sergeant, Direct Marketing, Sales Promotion
Document Summary
Ads we like vs ads we don"t like. What makes an ad good or even great. Branded msg on cable channels (espn), magazines (sports illustrated), offers for. Getaway wkend at marriot disney resort that comes in your email inbox, products you see on game shows like the price is right , yellow pages, billboards, sponsored sports team. West jet xmas surprise vid: 40 mil youtube views. Communications process/identified source, need a message and who the message is coming from. Pr/publicity (practice of managing the flow of info between an org and its publics w the goal of positive exposure/marketer"s supplying info to media) Sales promotion (short-term programs designed to get consumers to buy product) Packaging (design and execution of a product"s container/labeling) Direct/database marketing (distribution channel of marketing direct to end-users using a database to eliminate intermediaries) Combines communications tools of adv, pr, publicity, sales promo, packaging, & direct marketing for max impact. By media, geographic area, product/service category, objective.
