ADV 318J Lecture Notes - Lecture 1: Tbwa Worldwide, Store Brand, Customer Switching
ADV 318J Past Exam Questions 1/21/2017 10:56:00 PM
1. The Campbell’s soup and Volvo ads used in class illustrated a violation of
the FTC policy and were ruled unfair advertising. (true or false)
• False
2. What was the most important aspect that Sarah Settele from Southwest
Airlines felt that you should consider when searching for a job or internship?
• Company Culture
3. What was the book used as a guideline for words, terms, and writing rules
that Southwest Airline employees must use for corresponding in internal and
external communications?
• Colleen’s Bible
4. Joe Camel, used as a trade character was ruled by the FTC to be____
advertising and was banned from future use.
• None of the above
5. Most advertisers use an ad agency for all of the following reasons but
which one.
• All of the above are reasons advertisers use ad agencies
6. Which of the following is NOT a popular buying motive illustrated in class?
• Dependence
7. In making an attitude connection, using the ___ route, a consumer’s
attitude can be modified by persuasion in the form of product information.
• None of the above; NOT product, feeling, cognitive, or reverse
8. The ____ process filters in material that actively engages the consumer
and filters out what is not understood or perceived as relevant.
• Perceptual screening
9. The person at the ad agency responsible for looking at the advertiser’s
product from a consumer’s point of view is the _____
• Account planner
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10. Advertising did not fall under the protection of the First Amendment of
the US Constitution until 1964 in the landmark case Bates v Arizona. (true or
false)
• False
11. Sarah Settele graduated from UT Austin with a degree in PR and French.
In which department does she work now at Southwest Airlines?
• None of the Above
12. Qualitative research is used to help form an understanding rather than a
definition of a market or population
• True
13. We discussed three components to an attitude. Which of the following
best describes those components?
• Cognitive, affective, action-tendency
14. Different consumers perceive the same product and ads differently
because of all of the following but
• All of the above are reasons why consumers perceive ads differently
15. Solving the problem of “what’s for dinner tonight?” would typically be
referred to as ____ involvement decision making
• Low
16. Groups within a larger culture that keep distinctive lifestyles/values while
adopting important features of the dominant culture are known as ____
• none of the above
17. In a decentralized structure of a company, one ad manager or team at
the corporate level handles advertising for all regions or divisions (true or
false)
• false
18. In the video, Free speech and advertising, the American Medical
Association spokesperson noted that their number one priority was___
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• Cigarette Advertising
19. A consumer’s attitude toward a product or brand can be modified by
attitude toward the ad itself, and especially by whether it’s viewed as
credible and likeable. This theory of attitude is known as
• peripheral route
20. Your family, peer groups, and opinion leaders are all examples of what
kind of influence on consumer behavior?
• Interpersonal
21. The research studies presented in class supported the general notion
that cigarette advertising
• Was important to brand preference, was not related to overall
increase (both b+c)
22. Most people in the US say they like advertising because:
• Advertising can be fun, it helps them with product information, it
supports the media they use, (all of the above)
23. Advertising has been proven of manipulating consumers by inventing
desires for products they wouldn’t want or need other wise (true or false)
• False
24. Advertising stimulates the economic system by
• Providing direct dollars to media, creating a demand for goods and
services (Both A+B)
25. In the 1950’s, it was very unusual for the cigarette companies to use
well-known actors and actresses to promote their products within their
television shows. (true or false)
• False
26. According to the advertising history video, although it was not originally
designed to convey advertisements to the masses, which media was most
significant in the development of modern advertising?
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Document Summary
Association spokesperson noted that their number one priority was__: cigarette advertising, a consumer"s attitude toward a product or brand can be modified by attitude toward the ad itself, and especially by whether it"s viewed as credible and likeable. Advertising is the process of using paid media to reach a selected audience with a persuasive message: the definition doesn"t include a communication element, in class we saw a potentially offense ad for jesus jeans . Which one: a diverse culture, for someone on the creative team to be marketing literate they would need all of the following but_____, media objectives, a campaign executed for print media should be evaluated on several different dimensions. Trends for 2013 include all of the following but one. Chief compensation officer: because financial talks between clients and agency aren"t working, mcmann and young advertising agency has been hired by broadway. Bicycles, inc. to assist with advertising and promotions for a chain of bicycle stores in vermont.
