ADV 316 Lecture Notes - Lecture 20: P. T. Barnum, Willis Carrier, Gilded Age
Document Summary
Trial and error or luck and pluck (edison, 99% perspiration, 1% aspiration) Air conditioning, willis carrier (preserves delicate historical objects!) Changed things in ways we couldn"t imagine, like model t. i mean, old people used to just die when it hit 90. Classic american invention, wasn"t made for fame but to solve problem of wet ink while printing. Pt barnum there"s a sucker born every minute didn"t father advertising but started experiential advertising. Gives access to industrial world, appealed to growing middle class by making its existence possible. Scientific management: the whole american make the process more efficient thing. Industrial way of becoming an american: immigration through ellis island.
