ADV 315 Lecture Notes - Lecture 3: Samuel Morse, Cyrus West Field, Trade Card
Document Summary
Revolutionary war: spread the circulation of newspapers column expansion, paper shortage more columns, smaller print, restrictions on advertising, more newspapers in the us than gb by early 19c, very few magazines, production. People wanted to buy rather than make: transportation. 1850-1890 super growth in railroad system: communication continents. Samuel morse, telegraph gave rapid comm. between. Cyrus field, atlantic cable connected us and europe. Alexander graham bell, telephone allowed human speech to be heard across continents. Source message channel receivers manufacturers. Every aspect of comm. was influenced: source: rise of machine-based, message: need for marketing techniques to inform consumers about availability of products and to increase consumer demand, channel, receivers: mass audience, ir: Buy clothing, canned goods, and soap had to buy rather than make. Many left farms to work in factories in urban areas. Not just shopping for necessities, want to be different from other people by material things. Greater salary increased power as a consumer.
