MIS 2100 Lecture Notes - Lecture 1: Systems Theory, Marketing Operations Management, Chief Information Officer
17 Jan 2017
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Document Summary
The confirmation or validation of an event or object: fact, information age who can use a computer, examples of the power of business and technology, amazon. The present time during which infinite quantities of facts are widely available to anyone. Not a technology company; primary business focus is selling books: netflix. Not a technology company; primary business focus is renting videos: zappos. Data converted into a meaningful and useful context. Not a technology company; primary business focus is selling shoes. The raw facts that describe the characteristics of an event or object. Knowledge: the core drivers of the information age, data, information, business intelligence partners, and industries that analyzes patterns, trends, and relationships for strategic decision making, knowledge, the challenge: departmental companies. Individual valued for their ability to interpret and analyze information. Information collected from multiple sources such as suppliers, customers, competitors, Ex: input - - > process - - > output (all provide feedback to each other)
