SOCI 101 Lecture Notes - Lecture 22: Influenza Vaccine, Hispanic And Latino Americans, Parental Controls
Document Summary
Socialization by mass media: gender, race, & beauty ideals. Bang & reese: minorities in children"s tv commercials. Research paper is same format as this article. What we are socialized to believe by seeing tv commercials (based on quantitative data) --implicit msgs. Black parents are absent in kids lives. Asian models are almost never depicted in outdoor settings. No real life exposure, no choice to believe what you see on tv and movies. Psa: sponsoring advertisements that does service to the public. Public health concerns ie more awareness ab breast cancer, drugs, annual flu shot & etc (targeted msgs*) Most affected group hence needs to worry ab it most. Improved bc more representation of minorities (actually overrepresented) but roles are minor/in the background. Choosing when to air weekends vs weekdays. When is more popular for ppl to watch. You as a viewer are affected by the things you see on tv. What mass media shows is mainstream america.
