SSCI 165Lgw Lecture 6: Week 6 Notes
10 Mar 2017
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Production side to consumption side: mining / manufacturing, end of pipe and cleaner production, design and fabrication of product and services, greening products, use of products and services a. Intensifying use (product - service systems) [renting carpet, trees: expenditure mix, enhancing immaterial consumption or reducing consumption, quality of life realized a. Throwing the word sustainable" on everything, not yet standardized. Voluntary recycling label program and epa car sticker. Act of buying green" limits dissent and broader social action. Descriptive norms are more powerful than info alone (even without financial incentives); Changing attitudes don"t automatically change behavior; the more peer based, vivid and personal the descriptive norm is (local setting) , the more it prompts change. Expand the frame of the problem from individual purchasing decisions to necessary changes in institutions and political players who shape the range of individual choices. Quality of w ork * meaningful consumption a lternatives * political c reativity = impact.
