MOR 465 Lecture Notes - Lecture 20: Childhood Obesity
30 Apr 2016
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Document Summary
Children are easily convinced by television advertisements since they are usually more na ve. Critics believe that there is a connection between childhood obesity and manipulative advertisements. The challenge here is to be competitive in the advertising market while remaining ethical in practice. General mills- it is a major player in the market. It needs to evaluate, ensure and answer for the financial security of the organization; rte. Their both, long term and short term health is being affected. The parents of these kids need to accumulate and utilize more resources to ensure their physical well being. This affects the functioning of the society in general. Breakfast cereals advertised to kids by cereal companies like kellogg, General mills etc. are generally high in sugar and may be a major cause of childhood obesity. General mills has high motivation and ability to deal with the issue.
