BUAD 307 Lecture Notes - Lecture 4: Binge Drinking, Social Proof, Powerbook
Document Summary
They"re learning that all the cool kids are doing drugs, so rather than decreasing drug use, these campaigns increased drug use. People think of sales as a temporary thing. doesn"t seem like that much when you"re already spending . > problem recognition: jared decided to go on a subway diet: he"d eat a 1 foot long sandwich for lunch and 6 in for dinner, jared lost 100 pounds in the first few months people were amazed! Cheese : it"s also a but outrageous, so people remember it, the story has certain twist and turns: son tries to get his father to buy cheese, but he says no bc they already have so much food. Then a panda appears and has a stare down with the panda. The panda then stars at the father again, but the father doesn"t get the message. So now the panda jumps on all the food. The son and father return to the market.
