COM 381 Lecture Notes - Lecture 11: Survey Methodology, Webcam, Structured Interview

• School: URI
• Department: Communication Studies
• Course: COM 381
• Professor: Abran Salazar

Document Summary

Advantages: surveys allow you to gather data from a heterogeneous population, surveys allow you to gather large amounts of data, surveys are easily used in a naturalistic setting (not made up/artificial) Disadvantages: criteria for establishing cause-effect relationships is not easily fulfilled, measuring reports of behavior rather than measuring actual behavior. Directly proportional to completion rights: questionnaire to group of people (classroom setting): 60 mins max length suggested, face to face: 60 mins, telephone: 20 mins, self administered mail survey/web based: 15 mins. Mail out is one of slowest forms of gathering data. Mail out response rates are relatively small. Questionnaire color: green has highest response rates. Telephone: select sample, construct questionnaire, pre-test, prepare an interviewer instruction manual, train interviewers and ask questions how they should be asked, collect data, make necessary callbacks = 2. Respondents are likely to give you more accurate and sensitive data. Difficult to schedule during the day, usually evening.