COM 381 Lecture Notes - Lecture 1: Communication Source, Semiotics, Consubstantiality
29 Jan 2020
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Source / sender / encoder sends message. Mean different things but we will use them as the same thing. Target / receiver / decoder / audience receives message. Systematic collection of signs, ranged in sequence, with meaning to both the sender and receiver. Discipline study of the use of signs. Bares no resemblance to the item it represents. This is the reason why we are able to have different languages. We have words that symbolize the thing it stands for, but words are different in every language. Example tree in english and arbol in spanish. Anything interfering with the message / the ability of the receiver to interpret the message. Example loud fan, crowd noise, television, etc. Example needing further explanation on the definition of a word to fully understand the message. Micheal motley defining communication (76 different definitions) Process of communication involves arriving at a shared understanding. Communication occurs through the use of signs and their associated meanings.
