POLI 1100 Lecture 22: 4-26 week 14
22 May 2018
School
Department
Course
Professor
I. Oppo research: research on skeletons.
II. Issues:
a. Valence
i. Referencing an issue that everyone agrees on
b. Position
i. Having strong issues.
c. Wedge issues
i. Wedge issues: issues that split other party. Find an issue that my party agrees
on that the other party disagrees on.
ii.
d. Issue ownership
i. Choosing issues that your party is strong on
III. Media
a. Position ads
i.
b. Attack ads
i. Not clear what their effects are
ii. Try to de-mobilize base
c. Debates
i. Some forum where candidates go on stage and publicly talk about issues
ii. What kind of style of debate?
iii. Policy wonk?
iv. Usually media will sponsor the debates.
d. Paid and free
i. Like free media. Media coverage where candidates do not pay for it.
ii. Paid media: 30-60 second ads. Paying to get name in media.
e. Hard and soft media
i. Hard media: magazines, newspaper, nightly network news. Traditional media
sources who want to get the information.
ii. Soft media: going on shows like Ellen, Oprah, etc. Easy for candidiates. More
about values, more about family, etc.
iii. Is 24 hour news hard or soft? Not super clear. Sean Hannity inviting Trump.
1. Journalist and talk show host blurring the line
IV.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Issues: valence, referencing an issue that everyone agrees on, position, having strong issues, wedge issues, wedge issues: issues that split other party. Find an issue that my party agrees on that the other party disagrees on. Issue ownership: choosing issues that your party is strong on. Media coverage where candidates do not pay for it: paid media: 30-60 second ads. Paying to get name in media: hard and soft media, hard media: magazines, newspaper, nightly network news. Traditional media sources who want to get the information: soft media: going on shows like ellen, oprah, etc. Sean hannity inviting trump: journalist and talk show host blurring the line.
