JMC 1100 Lecture Notes - Lecture 17: Longitudinal Study

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Social aggression (gossiping, social exclusion, cyber bullying, etc. Bystander behaviors reaction toward violence (e. g. , we can even learn from the media how to react to violence). Prediction: consuming violent media decreases violent behavior. Explanation: consuming violent media releases violent energy, leading to less violent behavior. Limitation: this theory has not been supported! Further studies reveal counter evidence for this prediction. Associations between concepts one thing reminds you of something else (e. g. , dark alley may remind you of a scary movie that you watched recently). These associations can be activated by media content. Associations between concepts get stronger every time they are activated. Prediction: consuming violent media increases aggressive thoughts and behavior. Explanation: violent media may prime thoughts that lead one to believe aggressive behavior is warranted or justified. The eron study surveyed the same sample from third grade through adulthood. Type of study: a longitudinal survey (a panel study).

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