COMM 1174 Lecture 2: 1-25 Week 2
22 May 2018
School
Department
Course
Professor
Media and Society Notes 1-25
Week 2
Sign up for extra credit
3rd Paper due in April
-need to read textbook
3rd paper assignment:
-hat do the tetook authors VALUE ost aout edia’s role i soiet?
-fous o deora setio at the ed of eah chapter
-questions to ask: what IS and what SHOULD be (what does media do, and what should they
do?)
Example:
-what did they do?
-stoke partisanship through reporting
-Why?
-increase spending on campaign ads
Talkig aout 4 eletios….. talk about all the money spent on tv campaign ads.
A lot of that money goes to local tv channels
Iowa tv channels make a ton of money on caucuses during election cycles
Campaign ads are stoking partisanship.. making it more extreme.
The more partisanship there is, the more money they get for reporting
What should they have done? Use add $$ to invest in investigative reporting
Objectives of Lecture
1. Understand that differeny media raise different social concern
2. Comprehend the difference between skyscraper and map models of culture
3. Know the difference between linear and cultural models of communication media
4. Understand the basics of the social constructivist
I. Models of media and society (linear and cultural approaches)
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Fo(cid:272)us o(cid:374) (cid:862)de(cid:373)o(cid:272)ra(cid:272)(cid:455)(cid:863) se(cid:272)tio(cid:374) at the e(cid:374)d of ea(cid:272)h chapter. Questions to ask: what is and what should be (what does media do, and what should they do?) Talki(cid:374)g a(cid:271)out (cid:1006)(cid:1004)(cid:1005)4 ele(cid:272)tio(cid:374)s talk about all the money spent on tv campaign ads. A lot of that money goes to local tv channels. Iowa tv channels make a ton of money on caucuses during election cycles. Campaign ads are stoking partisanship making it more extreme. The more partisanship there is, the more money they get for reporting. Use add 28262 to invest in investigative reporting. Different concerns depending on what medium: the social concerns about the impact of medium and society differ depending on the medium. Focus: intention of sender, effectiveness of message, influence of channel, impact on receiver. What does the sopranos show say about our society? construction of groups and societies, to create collectivity.
