AMST 1154 Lecture Notes - Lecture 23: The French Chef, Frozen Food, Betty Crocker
27 Apr 2017
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Document Summary
Tv cooking shows, 1946-1963: legacy of radio cooking shows (remember betty crocker, often promotional outlets for food product or appliance company (remember betty. First era 1946-1962: cooking demonstration shows, local, live, unscripted, home economists. Second era 1963-1992: julia child era, national broadcasts, tie-in to cookbooks, rise of gourmet cooking, tw personalities rather than home economists. Third ere 1993-present: cable networks & premiere of food network, rise of celebrity chefs, modern televisual style: editing, scripting special effects over direct address cooking demonstration. Early tv: lack of written company records due to ownership changes, lack of visual record: tv programs broadcast live with limited ability to save, local programming: pre-videotape (1956) 1950 6 million tv sets, 9% us households. 2006 285 million tv sets, 99% us households; 114 million households: cooking demonstrations easy, fast to produce, economical; often funded by local food product or appliance companies, target daytime, female audience.
