REC 359 Lecture Notes - Lecture 11: Tripadvisor
Document Summary
Qualitative data analysis: ethnography- detail description of a something or culture, observations- looking at/paying attention to participants behaviors, the. October 19, 2016 sites, sounds, tactile feelings, smell, taste. Ex: notes, transcripts, text from various sources, journal entries, personal experience/memory, observation, artifact analysis: interviews. Ex: transcripts, notes, visual cues/tones: case study. Ex: observations, interviews, document analysis, archival analysis, artifact analysis: content analysis. Methods are to look at the purpose of the. Intuition and qualitative data phenomenon: identify important information. Open coding- just the initial glance at the data, what jumps out to you. Descriptive coding- little interpretation, to store things known about the data items: just making notes about recurring themes. Ex: trip advisor several people mention trails/hiking paths, grounds are beautiful, goats, etc: categorize the information. Like us developing themes (the clumping and sorting phase) Analytic coding- combining concepts to develop themes.
