REC 351 Lecture Notes - Lecture 11: The Gruen Transfer
Document Summary
February 28, 2017: getting an ad through australia is a delicate thing. Strategy use movies and locations (aka transformation) to attract people to drive the idea of i would like to go there and then use advertising to drive specific demands and to get the style. One of the guys said the commercial reminded him of lord of the. Rings which was shot in new zealand: which brought a lot of tourism to new zealand. So what you show people = what they will know. We have dirt. just found this comment funny: the second australia ad used all clich s in the book (beaches, pools, nightlife, about the place camels, etc. ) Reminds people that visiting is risky by saying kept the sharks out of the pool found this comment funny. This danger is part of the charm of australia. You come to australia for the different wildlife.