MKTG 3710 Lecture Notes - Lecture 4: Global Health, Media Literacy, Food Desert
Document Summary
Chapter 4 consumer and social well being. Business ethics rules of conduct that guide actions in the marketplace; standards against which most people in a culture judge what is right and wrong, good and bad. Consumerspace marketing environment where customers act as partners with companies to decide what the marketplace will offer. Materialism importance people attach to worldly possessions. Provenance shoppers are willing to pay more for an item when they know exactly where it comes from and the y are assured that real people have thoughtfully selected the things from which they chose. Curation a source such as a store or celeb selects a set of products to simply shoppers decisions. Obj2: marketers have an obligation to provide safe and functional products as part of their business activities. Corrective advertising messages an org release (voluntarily or not) that inform consumers of pervious messages that were inaccurate or misleading.
