SMGT 1701 Lecture Notes - Lecture 14: Pete Rozelle, Roone Arledge, People Meter
14 Feb 2018
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Document Summary
Sport broadcasting: how they differ: media relations: focused on delivering information about the team. Including the outcome of the game: sport broadcasting: focused exclusively on transmission of the game to people not in the venue, part of media relations, tape delay, e. g. , mn twins v. kc royals. Inventions supporting broadcasting: development of electronic media, sound and images are captured by electronic devices and electronically encoded. Information is transmitted at the speed of light (cables or broadcast transmitters/satellites) to receivers who decode back to sound and image: can be recorded and played at later time. Individual schools realized missing out on $: sued ncaa for acting as anti-trust, ncaa v. board of regents of the university of oklahoma, limiting free trade. Development of new technology: always brings the concern with new technology that availability will impact game attendance. Broadcasting: league = game/event, mlb, nba, nfl, nhl, rights holder = production, production = commentary, music, graphics, interviews, feature pieces, promotional announcements, advertisements.
