COMM 287 Lecture Notes - Lecture 11: Erectile Dysfunction
Document Summary
They made it associated with masculine men by bringing it to the world of sports (the epitome of masculinity) If this famous sports person can talk about it, then so can. Choose people that no one would ever be able to consider. The product is a symbol: major question. What does the product do: ex) 41:45, format 2, product image format, product setting/context symbol. Product is connected to / is a symbol. Abstract meaning of the product: major question. Direct relationship between a product and a person. Will change you directly: major question. How can i become happy through consumption: product becomes an active player in human interactions. Directly in the world on human relationships: ex) 47:45, format 4, lifestyle format. The product is just a part of the scene. It does not transform you, it is just a part of being that type of person: major question.
