COMM 287 Lecture Notes - Customer Relationship Management, Dasani, Carcinogen
20 Sep 2013
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Document Summary
In michigan, nestle (poland spring, ozarka, arrowhead) has been accused of. Battle of nestle: poland spring harming the environment by depleting aquifers and damaging stream systems. Going to become an issue of resources and privatization. The purification processes that are used can sometimes have an effect on the water. In 2004, in britain, half of a million bottles of dasani was found to be contaminated with a carcinogen (bromate). Another example of this occurrence would be suvs. American is running out of gas, yet the sales of suvs continue to skyrocket. Propaganda of commodities: all needs are satisfied through objects. Advertising acts as a form of ideology and social control: deflects attention away from the real world into an imaginary one, consumption is more important then production. Defenses of advertising: rational consumers and responsive producers, economic man is a rational consumer, liberal theory of the market, consumers act on their own interest, market makes what they want.
