COMM 226 Lecture Notes - Lecture 19: Mixed Group, Fairy, Gie

• School: UMASS-Amherst
• Department: Communication
• Course: COMM 226
• Professor: Christine Olson

Document Summary

Study focuses on the influence over political predispositions. 4 hypothesis: selective exposure- those individuals with more unfavorable opinions of bush are more likely to view the film, attitudinal media effects- viewing film is related to less favorable attitudes toward. People with more negative attitudes towards bush were more likely to see the film, thus providing evidence for selective exposure. Those who saw the film ended up having much more negative attitudes toward bush than those who simply intended to see the film. Seeing the film motivated higher levels of political discussion. Politi(cid:272)al dis(cid:272)ussio(cid:374) did (cid:374)ot i(cid:374)flue(cid:374)(cid:272)e the effe(cid:272)t of the fil(cid:373) o(cid:374) people"s politi(cid:272)al opi(cid:374)io(cid:374)s. Part of the limited effects model, selective exposure explains how individuals tend to favor information that reinforces their pre-existing views and avoid contradictory information. It predicts media exposure, meaning that if given a choice, individuals will choose to view media content that has a bias they agree with, and not the other way around.