COMM 121 Lecture Notes - Lecture 20: Moodle, Hypodermic Needle, Web 2.0

• School: UMASS-Amherst
• Department: Communication
• Course: COMM 121
• Professor: Emily West

Document Summary

Or are we simply entertaining ourselves rather than empowering. From audience to user : the term user implies an activity that involves both media making and meaning making, audience only satisfactorily covers the activities of listening and watching, while user allows for participation. Are active audiences powerful : the people formerly known as the audience wish to inform media people of our existence, and a shift in power that goes with the platform shift see required moodle item the people formerly. Known as the audience : but what about the ways that media industries are controlling and profiting from our participation and creativity? , a lot of spreadable content was very much designed with spread ability in mind. Or is our online participation work : when we spread content, we create value. The movement of messages increases their effectiveness and expands their impact -