COMM 121 Lecture Notes - Lecture 13: Cultural Studies, Media Consumption
18 Aug 2016
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What are the underlying messages in media content, and whose interests do they serve? ! How media reinforce our attitudes rather than how they change our attitudes/behavior! Focus on recurring patterns of media representation, rather than the content of a single ! media text! violence occurs or who are perpetrators vs. who are victims! Cultivation focuses on quanti able patterns in representation, such as how often ! Cultivation tests the in uences of heavy media consumption on viewer"s perception of ! reality! Ideological focuses on a broader construction of reality in media, including themes and. Ideological may not actually talk to viewers at all > they usually don"t directly involve ! Ideological may assume the likely social in uence of ideological messages in media ! them in their research! speci c meanings! texts! A system of meaning that helps de ne and explain the world and that makes value judgements about the world (croteau & hoynes, 152)!
