SI 110 Lecture Notes - Lecture 5: Mercator Projection, Sympathetic Magic, Cognitive Surplus

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4 Aug 2016
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Dana boyd: tues. 1:30pm, rackham amphitheater. Big data- data collected in life and analyzes human behavior. Information- forms and shapes us, to make into. Summary of information: information is a multi-aspect concept, a difference in the environment that changes internal constructs, information affects multiple levels of our modern society. Information-related concepts: collective action, civil society, cognitive surplus, crows sourcing. You can change the world with this knowledge. All species perceive information: humans perceive info as our special talent, humans are only ones with scelera (white part of eye) Language-info tool: predates humans , 500k-350k years, physical apparati, neanderthals for sure-230k, homo sapiens-200k, cave paintings -25k, first alphabet -4k. Art-magic-information: pre-historic human drew on things. Walter j. ong: 1912-2003, jesuit priest, base human condition is oral, writing is technology, writing changes how we understand the world. Poetic structure as mnemonics: meter, rhyme, alliteration, metaphor. Writing- definitively a form of info technology.

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