PUBPOL 201 Lecture Notes - Lecture 6: Tobacco Control
Document Summary
Companies spend a lot of money trying to brand their product. It"s very important to them which is why they spend so much money on marketing and association. Trying to give the image of being tough. Trying to give the image of being skinny and tall (length) 100 countries require some form of warning on the cigarette. Any company that wants to sell cigarettes in the us are required to use one of four assigned warnings on all cigarette packaging and advertisements. They are required to rotate the warnings after a certain period of time. Surgeon general"s warning must appear on the side. 2009 fsptca required that graphic warnings accompany the text warnings. Family smoking prevention and tobacco control act. They must put graphic images of lungs and things on their products. Tobacco industry made a lot of comments on this during the commenting period. They were worried about losing customers with a graphic image for such an addictive product.
