PSYCH 280 Lecture Notes - Lecture 14: Henri Tajfel, The Home Depot, Confirmation Bias
Document Summary
Morning and night people study (bodenhausen, 1990) Night people stereotype more in the morning. Preserving cognitive resources but accentuating faulty reasoning and information distortion. Social categorization - occurs when people are perceived as members of a social group rather than as unique individuals. We emphasize the importance of these categories. Ex) at home depot when looking for an employee, we look for the orange apron and ignore irrelevant information such as race and hair color. They influence attention, memory, and interpretations of ambiguous information. People remembered different (possibly incorrect) facts about the woman depending on which job they were told she had. Subtyping - special kind of that group. If blue people always play tennis and a certain blue person prefers golf. Matters if the predicted behavior is automatic or controlled. Ingroup - us , group i belong to and identify with. Outgroup - them , group i am not associated with.
