PSYCH 280 Lecture Notes - Lecture 11: Cognitive Dissonance, Token Economy, Motivation
Document Summary
Insufficient justification - condition in which people freely perform an attitude- discrepant behavior without receiving a large award. A mild punishment is better for affecting behavior and intentions than a severe one. Forbidden toy study - children rated 5 toys before and after the experimenter leaves the room. They"re told they can"t play with whichever toy is their second favorite. Insufficient deterrence - special case of insufficient justification; when people refrain from engaging in a desirable activity, even when only a mild punishment is threatened. Leads to the devaluing or the forbidden activity or object. Self-persuasion - long-lasting form of attitude change that results from attempts at self- justification. Induced (forced) compliance - subtly compelling people to behave in a manner that;s inconsistent with their beliefs, values, or attitudes in order to elicit dissonance, and therefore a change in their original view. Ex) and study (insufficient justification)
