PSYCH 111 Lecture Notes - Lecture 7: Long-Term Memory, Echoic Memory, Iconic Memory
Document Summary
Psych 111: introduction to psychology - lecture 7: chapter five. The capacity to retain and retrieve information. Ability to retrieve information which has been learned earlier. Easier because the answer is in front of you. Effort is saved in having learned something before. Memory and mind are like a computer. How to put information in and retain, store, and. Emphasizes the physical structure of the stimulus. About half a second in visual subsystems and longer in auditory system. Brain decides if it is worth processing. Holds limited amounts of information for up to 20-30 seconds. Research indicates it is a working memory . Compares to information already in our long term memory. Goes to long term memory or decays or is lost. Number of items we are able to hold in our short term memory. Historically, about seven, give or take two. Recent research suggests may be close to four.
