ECON 101 Lecture Notes - Lecture 15: Marginal Revenue, Perfect Competition, Marginal Utility
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ECON 101 Full Course Notes
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Perfect competition requires: many buyers and many sellers, free entry and exit, perfect information about prices and quality, and identical products. We assume that no single buyer or seller can exert an effect on the market price or quantity. Firms are assumed to be price takers; they take the market price as given and focus only on their. Good examples would be the market for corn, wheat milk, etc. no single farmer really affects the quantity decision. supply. Market demand curves are always downsloping, i. e. law of demand is assumed to hold. Yet, we assume that each individual competitive firm faces a perfectly horizontal demand curve, e. g. perfectly elastic demand. If the competitive firm raises its price, it sells nothing. If the competitive firm lowers its price, it captures the entire market. To understand how output (and price) is set by firms in a competitive market, we must first understand revenue for a competitive firm.