ECON 101 Lecture Notes - Lecture 1: Economic Surplus, Opportunity Cost, Marginal Utility

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28 Mar 2019
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ECON 101 Full Course Notes
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ECON 101 Full Course Notes
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Cost-benefit principle: evaluate the full set of benefits and costs of any choice you face, and only pursue that choice if it yields benefits that are least as large as the costs. Buy when the benefits exceed the costs: if coffee costs , you should. ? buy if: the benefit exceeds the cost. That is, your willingness to pay is at least . Economic surplus: the total benefits minus total costs flowing from a decision. Buyer"s perspective: for a coffee, if willingness to pay is : buyer"s. Measures how much your decision has improved your well-being. economic surplus is benefit - cost = . Sellers perspective: if the coffee costs to make: seller"s economic surplus is benefit - cost = . Framing: this refers to how different alternatives are described, or framed. Psychologists have found that small changes in how identical options are described can lead people to making different decisions.

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