ECON 101 Lecture Notes - Lecture 1: Satisficing, Opportunity Cost, Rationality

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ECON 101 Full Course Notes
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Macroeconomics: is about the behavior of the economy as a whole. Microeconomics: is about the choices of individuals and firms. Individual choice: is the decision by an individual or firm of what to do, which necessarily involves a decision of what not to do. Scarcity is about demand relative to supply, if something has a positive price, it is scarce. If resources weren"t scarce, there would be no reason to study the dismal science . People weigh the costs and benefits of each choice. They act in a consistent manner, with a reasonably well-defined notion of what they like (missed the rest, check slide) Neoclassical economics: people and firms make decisions to optimize outcomes, weighing costs and benefits. Decisions may be sub-optimal because a person satisfices. Satisficing happens because decisions are typically compromises between deliberation and the need for speed. The real cost of something is what you must give up to get it.

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