COMM 102 Lecture Notes - Lecture 20: Kaiser Family Foundation, Heart Rate, Electrodermal Activity
30 Jul 2018
School
Department
Course
Professor
Continuation of Sexual Media Lecture!
•Sex on TV (Kaiser Family Foundation)!
•Content analysis of the full range of TV genres, excluding newscasts, sports events,
and children’s shows!
•1997-1998, 1999-2000, 2001-2002, 2004-2005 seasons!
•2005 season: 1,154 shows from 10 channels (7am-11pm)!
•Sex on TV steadily increased between 1998 and 2005!
•How is sexual content defined?!
•“talk about sex” and “sexual behavior”!
•Talk about sex!
•Own or others’ sexual actions or interest!
•Sexual crimes!
•Sexual behavior!
•Depictions of sexual intercourse, scenes with sexual intercourse strongly
implied, intimate touching!
•Sex on TV!
•Average number of scenes per hour containing!
•Any sexual content!
•Talk about sex!
•Sexy behavior!
•Effects of Sexually Explicit content!
•Sexually explicit material induces physiological and sexual arousal!
•Heart rate, blood pressure, skin conductance!
•Men vs. women!
•Exposure to sexually explicit material changes values and attitudes!
•Overestimating the popularity of the sexual activities seen in the media!
•Reporting less satisfaction with real-life partners!
•Less desire for marriage, monogamy, and children!
•More acceptance or male dominance and female submissiveness!
•Sexually violent media = greater acceptance of sexual violence
