COMM 102 Lecture 16: Lecture 16_ Framing
12 Jun 2018
School
Department
Course
Professor
Framing
Framing
● Media bombards viewers w/ info via TV, newspaper, internet, etc.
● Agenda setting→ Media defines important issues through its choice of
what to present
● “raming→ Media determines the WAY news is presented
● Media effects researchers study the power of the way info is put together & the effects this has in
the minds of media consumers
Framing Theory
● Psychological roots→ Micro level studies of individuals
○ Frames of reference-- A person’s pereptions o the orld
○ Prospect theory-- Depends on point of ref of info given
● Sociological roots→ Macro level studies of society
○ Attribution theory-- People simplify their perceptions of social reality by making
judgments about what causes others to act
○ Frame analysis-- Rely on soially shared meanins to ateorize ino into shemas or
primary frameworks
Effects of Framing
● Frames invite people to think about things in a certain way (Tewksbury and Scheufele 2009)
● Both accessibility and applicability are important processes in framing
● Framing studies focus on origin or evolution of news frames
● Framing researchers study audience interpretations of news, whereas persuasion researchers
study changes in audience attitudes
Frame Building vs. Frame Setting
● Frame building→ How frames are constructed by news professionals
● Journalists may be influenced by:
- Society norms/values
- Pressure & constraint of news organizations
- Policy-maker or interest-group pressures
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Media bombards viewers w/ info via tv, newspaper, internet, etc. Agenda setting media defines important issues through its choice of what to present. Raming media determines the way news is presented. Media effects researchers study the power of the way info is put together & the effects this has in the minds of media consumers. Psychological roots micro level studies of individuals. Frames of reference-- a person"s per(cid:283)eptions o(cid:321) the (cid:476)orld. Prospect theory-- depends on point of ref of info given. Sociological roots macro level studies of society. Attribution theory-- people simplify their perceptions of social reality by making judgments about what causes others to act. Frame analysis-- rely on so(cid:283)ially shared meanin(cid:322)s to (cid:283)ate(cid:322)orize in(cid:321)o into (cid:1849)s(cid:283)hemas(cid:1850) or primary frameworks. Frames invite people to think about things in a certain way (tewksbury and scheufele 2009) Both accessibility and applicability are important processes in framing. Framing studies focus on origin or evolution of news frames.
