COMM 102 Lecture 22: Lecture 22_ Media Effects on Health
12 Jun 2018
School
Department
Course
Professor
Media Effects on Health
Research Findings: Tobacco
● 83% of studies
Research Findings: Alcohol
● 83% of studies
Research Findings: Food
● 83% of studies found causal link between media exposure & smoking initation
● The higher the ad recognition, the more likely one is to smoke
● Tobacco companies
Research Findings: Drugs
● 83% of studies
Research Findings: Sex
● 83% of studies
Health & the Internet
● 83% of studies
Health News
● 83% of studies
Health Communication Campaign Efforts
● 83% of studies
Risk Learning and Stereotype Priming Models
● Severity
● Vulnerability
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