COMM 102 Lecture Notes - Lecture 12: Personalization
12 Jun 2018
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POLITICAL COMMUNICATION EFFECTS
I. Political Communication
Interest in political comm increased after 1970s
● Voting behaviors became unpredictable
● Increased concern for TV negative effects
● Euro studies received attention & stimulated additional research
● Emphasis on cognitive dimensions and expanded research focus
● Interest in negative political advertising/campaigning; Decreased voter turnout
○ Was decreased voter turnout a RESULT of negative politics??
II. Influences on Political Communication
Ideal functional goals of mass media in democracy
● Surveillance of events that impinge on citizen welfare
● Identify issues→ Origins and resolution options
● Provide advocacy platform for spokespersons
● Transmit diverse content among & betw politicians and public
● Scrutinize govt for accountability
● Provide info so citizens become active participants, not spectators
● Resistance to subversion of media autonomy
● Respectful consideration of audience as thoughtful, concerned citizens
Actual shortfalls of mass media
● Profit-dominated entity
● Covers psuedo events to entertain and attract audiences
● Covers events rather than issues
● Issues addressed rom iepoint o nes netork’s institutional aenda
○ ex: Disney owns ABC and ESPN
● Dramatization of coverage
Media Content
● Political advertising→ Presents particular candidates images, info
about key issues, sometimes influencing votings
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Euro studies received attention & stimulated additional research. Emphasis on cognitive dimensions and expanded research focus. Interest in negative political advertising/campaigning; decreased voter turnout. Ideal functional goals of mass media in democracy. Surveillance of events that impinge on citizen welfare. Transmit diverse content among & betw politicians and public. Provide info so citizens become active participants, not spectators. Respectful consideration of audience as thoughtful, concerned citizens. Covers psuedo events to entertain and attract audiences. Issues addressed (cid:321)rom (cid:475)ie(cid:476)point o(cid:321) ne(cid:476)s net(cid:476)ork"s institutional a(cid:322)enda. Political advertising presents particular candidates images, info about key issues, sometimes influencing votings. Framing abstract notions that media use to present news in particular way, often using metaphors or catchphrases. Personalization focus on individual, not the issue. Authority-disorder bias news preoccupied with questions of order & whether authorities are capable of restoring it. Distra(cid:283)ts (cid:321)rom journalism"s a(cid:282)ility to ser(cid:475)e as (cid:476)at(cid:283)hdo(cid:322) Fails to in(cid:321)orm the people a(cid:282)out real (cid:321)a(cid:283)ts lea(cid:475)e popula(cid:283)e unin(cid:321)ormed.
