COMM 102 Lecture Notes - Lecture 2: Teletubbies, Body Image
12 Jun 2018
School
Department
Course
Professor
Studying Media Effects
● Parents are concerned about media effects on children
○ Jerry Fallwell believed Tinky Winky (Teletubbies) was promoting a gay agenda
■ (Carries purse, purple, triangle antenna)
○ Body image issues from advertisements→ Eating disorders,
low self-esteem
○ Celebrities changing from role models to bad influences (ex: Miley Cyrus)
○ Negative/Attack ads→ Political ads
● Communication Studies as a discipline
○ Study of symbolic activities
■ ENCODING→ Processes of message construction
■ Content; Forms: genres of programs/articles
■ Channels: communication media & technologies (what is the difference
between watching a movie at a theater vs. at home)
■ DECODING→ When media is being interpreted
● Where are the effects occurring?
○ Domains and levels
○ Domains
■ Topical areas (Politics, health, violence)
○ Levels
■ How many people are affected by it (Individual, social groups, society)
○ Locating media effects
■ Domain and levels combined
● Categorizing Media Effects
○ Cognitive-affective-behavioral
■ Cognitive effects concern what you think
● Knowledge and beliefs→ Facts
■ Affective effects concern how you feel
● Emotions and moods
● Can be positive, negative, or neither (EX: Listening to sad music
that keeps you sad)
● Attitudes- global affective evaluations
■ Behavioral effects concern what you do
● Concrete responses to messages; Observable; Anti- or prosocial
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Parents are concerned about media effects on children. Jerry fallwell believed tinky winky (teletubbies) was promoting a gay agenda (carries purse, purple, triangle antenna) Body image issues from advertisements eating disorders, low self-esteem. Celebrities changing from role models to bad influences (ex: miley cyrus) Channels: communication media & technologies (what is the difference between watching a movie at a theater vs. at home) How many people are affected by it (individual, social groups, society) Can be positive, negative, or neither (ex: listening to sad music that keeps you sad) Concrete responses to messages; observable; anti- or prosocial. Specific media content is linked to specific effects. Ex: watching violence in media becoming aggressive. Ex: wat(cid:283)hin(cid:322) tv made you (cid:321)or(cid:322)et to do home(cid:476)ork it didn"t matter what you (cid:476)ere (cid:476)at(cid:283)hin(cid:322), just that you were watching. Ex: getting migraines from watching too much tv. Ex: violent mo(cid:475)ies don"t intend to make you (cid:475)iolent, they do it for drama & high ratings.
