MAT 237 Lecture Notes - Lecture 1: Ceramic Discharge Metal-Halide Lamp, Accent Lighting, Color Theory
31 Jan 2018
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Chapter 1: why do we display: show to sell, best (cid:862)fa(cid:272)e(cid:863) fo(cid:396)(cid:449)a(cid:396)d, a hands-on career, go green, energy efficient lighting, recycled pieces or pieces that look old. Chapter 2: color and texture: colo(cid:396)"s allu(cid:396)e: consumer taste in color will change, color psychology, color wheel: the organization of color in a circular pattern, primary: yellow, blue, red, secondary (mix 2 primary colors): green, violet, orange. Line: a direction, second only to color in getting a response from consumer. The color of light: all colors depend on light: color of an object is a result of how much light it absorbs or reflects, natural light, artificial light. Planning window lighting: cheapest and most effective starting place to get attention. Lighting the open-back window: stand out, bright enough to attract shopper. Can change color of background w artificial lighting. Planning store interior lighting: ambiance, store image, lead shopper through store, create a pleasing atmosphere, accents.
