MAT 120 Lecture Notes - Lecture 2: Target Market

• School: University of Kentucky
• Department: Merchandising, Apparel and Textiles
• Course: MAT 120
• Professor: Dr. Easter

Document Summary

The design and engineering of a product so that it has the desired serviceability characteristics, appeals to the target market, can be made within an acceptable time frame for a reasonable cost, and can be sold at a profit. Serviceability: measure of a textile product"s ability to meet consumers" needs. , serviceability concepts, aesthetics, durability, comfort, safety, appearance retention, care environment, cost. Aesthetics: "the appearance of attractiveness of a textile product, texture, luster, pattern, color, opacity, drape, stiffness. Durability: "how a product withstands use or the length of time the product is considered suitable for the use for which it was purchased, strength, abrasion/pilling resistance, snag resistance, appearance retention, wearability. Comfort: the way a textile product affects heat, air, and moisture transfer and the way the body interacts with the textile product. , absorbency, fabric hand, moisture retention, heat transfer/loss, permeability.