IDS 200 Lecture 29: YouTube - User-Generated Content, Database Systems, & Cookies
12 Feb 2020
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Document Summary
Youtube - user-generated content, database systems, & cookies. Although often unrecognized as such, youtube is one of the world"s top social media sites. Allows users to interact and form connections. Typical facebook users connect with people they already know (or knew) from real life. Typical youtube connections happen through a shared interest in content categories. Many youtube users never post content or directly interact with others. User-generated content includes anything created by users and made public: For ugc, immediate profit is often secondary to non-monetary motivations, like: Social goals: fame or just connecting with others. Individuals build & strengthen connections via sharing content. User-generated content typically created for its own sake, e. g. , as a photo repository. Individuals rarely monetize their connections, although businesses do. Individuals post content that can build connections (but typically not close personal ones) Over time, individuals can become brands for their content categories. Media & advertising were typically one-way: they spoke and the customer listened.
