IDS 200 Lecture Notes - Lecture 5: User Interface, Worldscale, Clickbait
12 Feb 2020
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Document Summary
Most direct method for matching feed content to preferences is user-provided specifications. But limitations existing tools can inhibit matching content to preferences: Typically, mobile and desktop applications have very different structures. Consequently, the same application structure is very unlikely to give a user experience to mobile and desktop users. Because mobile devices have smaller screens than desktops, they must prioritize visible content. However, mobile devices are nothing like homogenous: smartphone vs. tablet vs. laptop. Application windows can be designed to automatically scale to the current device. All features ultimately accessible on any device. Start with minimum size & accessible features. Features shifted from menus to main screen as space permits. Because of their small screens, mobile devices can display fewer ads. Typically, users must scroll past ads, click on them, or wait for them to time out. Facebook integrates ads (including product ads and clickbait) into user feeds. Often, users must click through many screens to reach content.
