EPSY 256 Lecture 16: Chapter_12

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Effects of media on adolescents are potentially profound. 88% of adolescents ages 13 to 17 have access. 92% of 13- to 17-years-olds connect to the internet daily. Tv 2 to 3 hours per day. American adolescents use media for about 8 hours a day. Figure 12. 1 top social media platforms for teens. 1. cultivation theory - watching tv gradually shapes or cultivates a person"s worldview so it becomes like the worldview frequently depicted on. 2. social learning theory - people are more likely to imitate behavior they see frequently modeled [in the media] and that behavior is rewarded (or at least not punished) 1. people make individual decisions about which media to consume (based on their individual differences and characteristics) 2. people that consume the same media product will respond to it in different ways depending on their individual characteristics. High sensation seeking intense and new sensations thrills . Youth culture identification i feel connected to my group .

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