PSYC 201 Lecture Notes - Lecture 8: Metacognition, Extraversion And Introversion, Trait Theory
1 Mar 2017
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2 models of persuasion: heuristic-systematic model, elaboration-likelihood model. Dual-process model of social attribution: primary process unconscious, fast, automatic; automatic disposition attribution, secondary process conscious, slower, more deliberate; deliberate, effortful correction using situational attribution. Dual-process model of emotions (appraisal: primary appraisal unconscious, fast, automatic; initial flash of positive or negative feelings, secondary appraisal conscious, slower, more deliberate; transforms initial positive or negative feelings into more specifically labeled emotions. Elaboration likelihood model (elm: when you see a message, you can either think about it a lot or a little. Thinking about it a lot means you have elaborated on the message; taking the central route. Thinking about it a little means you have not elaborated on the message; taking the peripheral route: elm lists factors that determine how likely you will elaborate or not, 2 routes to persuasion central and peripheral. Used when there is high ability and motivation.
