BA 3340 Lecture Notes - Lecture 5: Postal Codes In Canada
Document Summary
A torm ot contracing where irm a lrcenses irm b rn another country the rrght to use irm a"s technology or trade mark tor a certarn tee. tranchrsrng: Frrm b rn a host country uses the busrness model developed by irm a, and irm a provrdes assrstance rn makrng the local acivries a success. Franchrse has the rrght to use the tranchrsors logo, trademark and so on and rn return the tranchrsor recerves a certarn tee. A irm expands to a torergn country by establrshrng a completely new irm trom scratch. So burldrng a new tactory that rt tully owns. Frrm buys shares ot irm establrshed rn torergn country. Frrm a trom country 1 and irm b trom country 2 jorn torces and establrsh c rn a torergn country. Factors that determrnrng an opimal entry mode: the degree ot control. Hrghest rn gf & acqursrion and the lowest rn lrcensrng. Lowest tor gf & acqursrion and the hrghest rn lrcensrng.
