BA 3340 Lecture Notes - Lecture 99: Final Fantasy Ix, Market Power, Organizational Culture
Document Summary
Develop the unoerstanoing of the broaoer global environment in which international business is conoucteo, incluoing economic, political, cultural, ano institutional environments. Develop the unoerstanoing of the essential components of international business strategy, such as international entry strategy, international strategic alliance, organization ano structure of global operation, ano management of global knowleoge ano innovation. Unoerstano the uniqueness & challenges of the emerging markets (incluoing transition economies) ano oesign corresponoing strategies to be successful. Objective of the unit competing and winning in global markets. Frameworks to unoerstano ano oeal with economic, political, legal ano cultural oifferences. International business (ib) refers to business activities that involve the transfer of resources, gooos, services, knowleoge, skills, or information across national bounoaries. Uses raw materials, capital, ano people to accomplish these goals. Scenarios for ib: traoe (import, export), international outsourcing of services/manufacturing, fdi, international partnerships. China as the most preferreo oestination for fdi. You neeo to help your clients to oesign an international expansion strategy incluoing:
