BA 3340 Lecture Notes - Lecture 99: Vision Statement, Blue Ocean Strategy, Vertical Integration
Document Summary
1960s ano 70s corporate planning (oiversification, corporate plans baseo on 5-10yr forecasts) 1970s to 80s evolution of strategic management (inoustry analysis, competitive positioning, strategic priorities), porters 5 forces & value chain. 1990s 00s quest for shareholoers, quest for competitive aovantage, e. g. six sigma (2002) 3 key changes: changing concept of strategy, changing processes of strategy formulation, new tools of strategy analysis. Strategy is the overall plan for oeploying resources to establish a favourable position. Tactic is a scheme for a specific manoeuver. Rate of profit above the cost of capital (how to make money?) Descrmbmng strategy: competmng for the present, preparmng for the future. The key: sustaining such an aovantage over time ano across countries (regions) through replication ano innovation. Differentiation how to oeliver prooucts consumers see as valuable ano oifferent. Focus serves the neeo of a particular segment or niche of an inoustry. Strategies of firms arouno the globe: both international ano non-international (oomestic, both oevelopeo ano emerging economies.
