BA 3301 Lecture Notes - Lecture 63: Plans, Pepsis, Hrithik Roshan
Document Summary
%&"# &()# "%)# *+,(# -&. /0# +(1&2/3&"/+2&4# &4&2. 6# 6()&&()# -(/)*# There are four basic organizational plans: (i) direct request, (ii) good news (iii)bad news and (iv) persuasive request. The first two use the direct approach and the last two, the indirect approach. The direct approach is used for direct request and good news plans, because the message is easily understandable and considered favourable or neutral. Under this approach the message begins with the main idea or good news and necessary explanatory details follows in one or several paragraphs. The message ends with an appropriate friendly paragraph. Thus a direct approach has three parts shown in the following out lines for good news and direct request plans: good news or main idea: Indirect (inductive) approach: action: clear statement of action desired, easy action, dated action when desirable, appreciation and goodwill. The indirect approach is used for persuasive requests and bad news plans, because the receiver is expected to resist and react unfavourably.
