BA 3301 Lecture Notes - Lecture 76: The Sender, Communication, Business Communication
Document Summary
When people are asked to define communication, some define communication as the process of transferring ideas from one person to another . When you see this definition on surface it seems sound. However, it is incorrect way of defining communication. Because the words transferring and from one person to another inaccurately imply that communication is like pouring liquid from a pot to another pot. Person b may refuse to accept a"s ideas and may, instead, wish to present his or her own ideas (give feedback) unlike the pot. The word communication" has been derived from the latin word communis" which means to make common. According to this definition, when people communicate, they express their ideas and feelings in a way that is understandable (common) to each of them. Hamilton and parker (1987), define communication as the process of people sharing thoughts, ideas, and feelings with each other in commonly understandable ways.
