NUTR 4334 Lecture Notes - Lecture 4: Health Belief Model, Motivational Interviewing, Social Marketing

• School: University of Houston
• Department: Human Nutrition and Foods
• Course: NUTR 4334
• Professor: Svendsen- Sanchez Ann

Document Summary

Interventions are targeted at solving a nutrition-related problem. Must have tools or strategies to influence behavior. Improved understanding of why and how intervention strategies work-better client outcomes. Nutrition education- formal process to impart knowledge to group or individual (giving info to ppl who don"t know the info before) Social marketing- approach to promote healthy behaviors using marketing techniques (makes ppl more aware, they have an option to change their behaviors, increases awareness but not a big of a support system) Nutrition counseling- collaborative activity between counselor and client to facilitate behavior change (working one on one) The transtheoretical (stages of change) model (prochaska and diclemente) Behavior change involves a series of five distinct stages of readiness to change (not linear) ppl go through stage to stage and sometimes go backward, may go back and forth. One"s current stage of change towards a particular behavior can be determined. The model can be applied at the individual or community lvl.